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by shellox
5165 days ago
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I'm not an expert in this topic, but I would say that the many customers at the low price-point are more important than the few high-price one. If you have only 5 high-price customers, which generate the most of your income and they decide to break up the business relations with you, than you have probably a big problem and loose a lot of money. So, I think it's better to have a lot of low price customers, because if some of them break up the business relations with you, then it doesn't matter that much. You have enough low-price customers left, which generate the most of your money and some high-price customers on the top of it, which generate a lot of money as well. So the risk to loose money is probably lower. SAP is a good example. They first produced products for the big and important companies, but they figured out that the middle-class customers generate a lot of money as well. I guess it can differ, but I think it's probably the better decision. |
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