[languagehacker]

Okay, Atlassian, we get it. You think that GitHub is your biggest competitor. You're worried about the idea of source control being the focal point of developer productivity, because it makes issue tracking a secondary feature, and not a primary ure. And this threatens your biggest product, Jira, which is already kind of a mess to configure for source control. It's the reason why you want to own BitBucket and directly compete with Git, and it's the reason why you're adding this to your ecosystem -- so that you can own these aspects customers' projects. Customers who need source control hosting first would start with BitBucket, and customers who need it after they've project-managed and roadmapped everything in advance would realize late in the game that they need something like Stash.

It seems like trying to capture every kind of use case with a smattering of different products will ultimately be Atlassian's undoing. Yeah, you capture more of the market in total by taking this approach, but it also means that you have to maintain additional products, many of which are at odds with each other. There are so many technology businesses failed that tried to be "everything to everybody" that it's not even worth getting into here. I think they're better off identifying a strong, unified voice and promoting a single right way to handle end-to-end software productivity. But if it works for them, whatever.

[ra]

I get what you are saying, and your analysis might be correct, but I actually think their strategy is right on.

Don't forget Atlassian's market is 'enterprise', this means people who like their products to be supported from a 'total solution' vendor... i.e. someone to hold their hand through integration problems, etc.

For all the 'difficult to configure' (which is true), Atlassian products do get the job done, and in a very enterprise friendly way.

I'm not affiliated with the company, but I have met both Mike and Scott, and I have no doubt they have a good hand on the tiller. These guys are engineers and don't do anything without testing a hypothesis first.

[gouranga]

They are undoing themselves quite happily with shitty products.

Yes JIRA I'm looking at you...

[taligent]

Don't forget that their software is notoriously convoluted and buggy as hell. The wider they spread themselves the less effort and time seems to be going into their product.