[donor20]

This undervalues I think what Apple has delivered vs Microsoft and Samsung/android et so.

With windows you will be spammed in various tailored experience ways through notifications and search, random apps come pre installed on windows pro and the list goes on. Android comes packed with blostware and remote managers backed in from others to force / silent install crap. Cancelling payments can be a nightmare.

Apple is playing in part a long game. Dial back the crap to dial up the trust. Long support periods. Easy subscription cancels. The list goes on. Then they squeeze folks hard cost price side to make up for that for sure.