[JumpCrisscross]

The implication that Apple didn't make this tradeoff is false.

Apple charges a high price relative to its cohort but not its customers' aggregate spending - recent times see it it pushing towards r-strategist behaviour (lots of lower paying customers, e.g. iPad).

If Apple were pursuing a k-strategist mentality (few, high paying customers) I would not have to wait an hour to get serviced in New York, I'd have small batches of product with bleeding edge technology, and I'd have a personal support rep and probably custom app developer.