[bignoggins]

As a data point I have about 900,000 customers to service (iPhone apps). I've also had times in my career where I have had one customer (department of defense). I'm much happier with the 900,000. I think an assumption Jason makes that i would contest is that you need to provide the same level of service to 10,000 people that you would provide to 10. When your app is at a low price point, you aren't competing on customer service anymore. So why try? Just use a virtual assistant to handle level one service requests, have a FAQ, etc.

[wensing]

How complex is your app? Is it entertainment or productivity?

[bignoggins]

Fairly complex entertainment app

[shazow]

Are there not perhaps thousands of people who would be using your product under the umbrella of the Department of Defense?

[true_religion]

Those people aren't making purchasing decisions, ergo they're not customers but users.

[bdunbar]

Customer does not equal user.