[Nevermark]

> However, it is important (from a capitalism angle at least) to realize Apple has never falsely represented things.

I also feel like Apple has generally attempted to be well behaved, even as their market power has grown exponentially from a couple decades ago.

They are not the devil. But they are have reached a level of market breadth and power, that behavior not problematic even a few years ago is now an impediment for the market as a whole.

They deserve kudos for their success.

If they don't contort and distract themselves from more productive advances, by prioritizing holding onto leverage that has become too heavy handed for those they serve (and partner with), they are likely to become an even better company.

Microsoft has done fantastically well since giving up Ballmer's scorched Earth, Windows only philosophy. Ironically, if they had given up that control obsession sooner, focusing more on improving Windows shortcomings, they might have skipped the stall associated with that era and be even more dominant now.