[donmcronald]

I think the end goal here is to push stuff like BIMI so big tech can start charging another large annual fee to all businesses that want their email delivered.

[frizlab]

Yeah I inquired on how to setup BIMI for my company and was appalled by the price of this! We did not do it, it was too expensive.

[brightball]

BIMI is nothing more than a carrot to get the marketing department on board with DMARC and to give the people who sold EVSSL something else to convince companies to waste money on.

[sbuk]

For a change, I don't think the issue is big tech. The certificate issuers and authorities seem to see BIMI as a cash grab.