[PeterisP]

Thing is, you can't really cut the feature set much. Nobody needs 90% of the features but for almost everyone there's some 10% of the less-used features that's a must-have, a total dealbreaker if the other tool doesn't have them or does them poorly; and that's a different 10% for different people, so if you have a cut-down feature set you lose many people - some because you don't have A, some because you don't have B, some because you don't have Z, and they all instead use the same old, complex tool that has support for "their thing".