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by rattray 875 days ago
It's opt-in:

> Developers can choose to adopt these new business terms, or stay on Apple’s existing terms. Developers must adopt the new business terms for EU apps to use the new capabilities for alternative distribution or alternative payment processing.

So you either choose US/Global Business Model (what we know today), or EU Business Model (what was announced today, with flexibility but high fees). You can distribute on the App Store either way.