[russli1993]

It's about preventing someone like Epic asking Fortnite players to download Epic store to download Fortnite. It's about preventing that sweet Apple tax going to zero. Apple tax on games is a huge chunk of app store revenue. It might be about not creating many app stores, launchers in the ecosystem, but for Apple, it's always about getting that service revenue, to protect the stock price, margins, profitability, and getting a good review on wall street. No many app stores, security is just a way to sell to consumers. Like many mentioned, there are many ways to design the system that offers security, even content moderation without all of the hoops.