[lwhi]

It's interesting seeing this play out.

I suppose ultimately, the market is fragmenting and Apple is aiming to pull and set levels to encourage as many developers as possible to stick with the current system.

I suppose they're counting on the fact that inertia and laziness will encourage continued loyalty when it comes to non free apps.

[jeffxtreme]

Right I agree, the new model does seem quite punitive especially if you don't have an existing business model.

Imagine a new developer publishes a free app without a plan for monetization, and then it goes viral. They would be on the hook for thousands of dollars.

Unless they have a reason to switch most new apps will likely stick to the old model