[thebestmoshe]

This guideline has been revised in 2020.

> Apple updated its App Store guidelines today with a change to its traditionally strict restrictions around push notifications. Apple has long banned apps from using notifications for “advertising, promotions, or direct marketing purposes,” but that changes today. Apps can now send marketing notifications when “customers have explicitly opted in to receive them.” Users must also be able to opt out of receiving the ads.

> The change follows a couple incidents over the past two years in which Apple bent its own rules by sending out push notifications that read a lot like ads. Since other companies’ apps could be banned or have their push notification privileges revoked for that behavior, the moves were criticized as another example of Apple getting away with special treatment because it controls the platform.

https://www.theverge.com/2020/3/4/21165087/ios-apple-push-no...

[scarface_74]

And yet, I’m constantly getting advertisements from Uber and Instacart

[ephemeral-life]

I bet Uber and instacart have proof of you 'explicitly' opting in /s. The world we live in is such a joke.

[basch]

Did they change it back? Reading the guidelines themselves...

2.5.16 Widgets, extensions, and notifications should be related to the content and functionality of your app.

2.5.18 Display advertising should be limited to your main app binary, and should not be included in extensions, App Clips, widgets, notifications, keyboards, watchOS apps, etc.