[bane]

The governance structure is advertising. "trust us, look we're trustable" is intended to convince people to use what they are building.

But the structure is expensive and risky, tossing it aside once traction is made is the plan.

[Andrex]

See also this article on the failed social network Ello[1], which also proclaimed a lot of lofty things and also incorporated as a "Public Benefit Corporation."

1. https://news.ycombinator.com/item?id=39043871