I love this, but I really hope that spending so much on shirts doesn't come back to bite them. But, to their credit, this is something that a truly special company would do.
In this age of ongoing enshittification, seeing a company do something special for the customers who are cheering for its success, is actually heartwarming.
IMO, this will boost/cement customer loyalty.
Also, I often want to contribute (financially) to such projects, because I want them to succeed.
However, don't happen to have 3k USD to spare (kagi did a fundraiser via SAFE notes) -- I imagine that, now they've figured out the t-shirt logistics, they could offer other designs in future, as a way to contribute money (like buying merch at a band's concert). I'd buy a couple more doggo tees, if/when they made more designs.
In this age of ongoing enshittification, seeing a company do something special for the customers who are cheering for its success, is actually heartwarming.
IMO, this will boost/cement customer loyalty.
Also, I often want to contribute (financially) to such projects, because I want them to succeed.
However, don't happen to have 3k USD to spare (kagi did a fundraiser via SAFE notes) -- I imagine that, now they've figured out the t-shirt logistics, they could offer other designs in future, as a way to contribute money (like buying merch at a band's concert). I'd buy a couple more doggo tees, if/when they made more designs.