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by tremarley 883 days ago
Freely distributing 20,000 t-shirts to your first 20,000 customers is a nice reward.

But Kagi is missing an opportunity for a huge brand awareness campaign from this.

People who are already really happy with Kagi would become brand ambassadors.

Why isn’t the name ‘Kagi’ found anywhere on the t-shirt design?

People who want to know where it’s from would have to go out of the way to ask the tee wearer.

2 comments

FWIW I'm way more likely to wear a t-shirt that doesn't have the word "Kagi" on it.
I'm not much for graphic tees either, but doggo is cute, and I'd wear one.
Yep, honestly their black shirt with the dog on the back is kind of cool, but the corny “Humanize the web!” on the sternum ruined it for me.
To what end?
It's just a matter of each person's taste. I also prefer it without the name (or any text really).
Not GP, but…to wear clothes? Most people don’t wear clothes for any other end.
Maybe that’s by design. If someone sees “Kagi” on the shirt they may look it up, not get it, and move on. If instead the dog acts as an ice breaker, “cute dog,” then the person wearing it can mention what it is, but more importantly, why they like and use it.

I’d also be much more likely to wear a shirt without a URL on it. I’ve been gifted shirts with URLs before, I have never and will never wear them in public.