[_benj]

hehe! I see it as great marketing, possibly decreasing churn (although Kagi subscribers seem among the most enthusiastic I've seen around!) and just generally continuing with the tred of goodwill towards users (the opposite of the usual treatment of users from big tech)

[fuddle]

The t-shirt doesn't have their name on it. I don't see how it will help spread their brand.

[lucasban]

It’s likely to lead to more real world discussions of the product, someone is bound to ask what the shirt is about, or you might feel more motivated to talk about it while wearing it.