[Rafa1]

Although explanations like “X for Y” are kind of tired, it seems that our description confuses people, we’ll use it here to try to make the description (albeit incomplete) as succinct as possible, hope this doesn’t contribute to the confusion even more :)

Youphenom is NBA for social media content creators

[JohnFen]

Wait, I'm confused. I thought this was for sports people. Is it not?

I don't know how the NBA works, so that comparison doesn't help me any...

[Rafa1]

NBA is just an example. One can think of it as NFL, NASCAR, EPL, UFC, Hot dog eating contest, X-factor or any other (professional) competition. Although “sports people” are probably first that comes to mind when it comes to competiting, “sports people” are just part of those who would be interested in competitions (there are violin playing competitions, spelling bee competitions, etc, that don’t necessarily involve sports or sport people). This is where our platform comes in. Anyone that wants to participate can make a profile(+”team”) and they are in a (professional) worldwide competitive league. Thanks for participating in the discussion Cheers

[MeetingsBrowser]

It sounds like youphenom is trying to achieve lots of different things for lots of different people, and as a result people are having trouble understanding what it is and who it is for.

Who is the target audience and what problem does it solve for them?

If you walked up to a content creator and told them you made an NBA just for them, would they understand it is something they needed and want to check it out?

[Rafa1]

Thank you for your valuable input. We agree that what you outlined and the questions raised (about targeted audience, problem solved, etc) is something that every business/startup should define very clearly for them selves first, so they can convey that to their customers/users. We are really trying to do one thing only - a professional competitive league for anyone that may find it useful. While “anyone” seems to lack clear targeted audience, it’s just the nature of the social networks: FB, YT, IG, X are all for “anyone” by design. If we have to be extra succinct about the problem that our platform solves and why the content creators would need it - turns their followers into passionate fans. As for the followers - if two TV channels show American Idol, but on one of them is the classic format (where there is competition and a winner) and on the other, the exact same singers perform (concert-style) without competing, it is rather safe to believe that there will be significantly more people tuning in on the first channel. And this is the added value we deliver to our users compared to traditional SN. There is a lot more to the benefits from our platform, but when the explanation gets too long it starts to become confusing Thanks again Cheers