[pawelduda]

While watching a movie, look away - maybe. Get up and walk around and do chores - we always pause if needed. I think it's a matter of establishing that to watch a movie, one needs to set aside time and commit to focus just on it, but then it becomes yet another barrier.

Different story for TV shows which often are background though.

[jedberg]

Yeah that's my point -- most people don't watch movies at home that way. They are just background distractions, even movies.