That's what I'm wondering. This is regarded as one of the strongest privacy laws in the US and yet I all but entirely forgot it existed as I don't recall any cases against big tech with this law in the last 5 years.
but apparently it only protects 'subscribers' in a financial sense:
>In a continuing effort to limit consumer's privacy violations, Malley filed a class action involving Hulu in 2012. A San Francisco federal trial court found the VPPA's subscriber protections apply to users with Hulu accounts.[10] In 2015, the United States Court of Appeals for the Eleventh Circuit found that those protections do not reach the users of a free Android app, even when the app assigns each user a unique identification number and shares user behavior with a third-party data analytics company.
I think this is about sharing the viewing history with other peopl, whereas targetted advertising is you giving YT an ad, asking them to show it to people who watch X/Y/Z, and trusting they are doing that with your ad.
Targeted advertising is handled by Google's ad platform. Loading YT loads Google's ad scripts. This is actually a good argument for why YT and Google Ads should not be under the same roof.
Patreon is sending data to Meta by loading the Meta marketing pixel on their site when you're logged in to Patreon.com.
but apparently it only protects 'subscribers' in a financial sense:
>In a continuing effort to limit consumer's privacy violations, Malley filed a class action involving Hulu in 2012. A San Francisco federal trial court found the VPPA's subscriber protections apply to users with Hulu accounts.[10] In 2015, the United States Court of Appeals for the Eleventh Circuit found that those protections do not reach the users of a free Android app, even when the app assigns each user a unique identification number and shares user behavior with a third-party data analytics company.
https://en.wikipedia.org/wiki/Video_Privacy_Protection_Act#C...