[stcredzero]

Then we're back to bundling.

Exactly what is keeping us from having a system where viewers just directly pay content creators? (And the likes of Game of Thrones is distributed therein?)

[woofcat]

Distributed risk. Publisher's lose money on lots of content under the context of earning it on others. If somehow you could mega selectively pick it would be very expensive.

[cheriot]

There's a lot of movies available to "rent" or buy for a couple dollars, but more people pay for bundles than a la cart.