[twoWhlsGud]

Consumers prefer a vehicle that looks like it'll keep them and their family alive on the streets as given - if some other persons kid ends up dead as a result of their choice - well "whateves".

Make the streets less dangerous and they might prefer something cheaper and as a side bonus less deadly to their neighbors.

[alan-hn]

The streets are dangerous precisely because people are in an arms race to have the biggest more "protective" vehicle. Instead regulations would scale that back resulting in safer streets