[charlimangy]

Right now people are following along because Tesla is the market leader and they see the cars on the street, but they rely heavily on media and word of mouth for marketing. I think they're very vulnerable to an Apple marketing blitz, but it sounds like it's not happening, so it's all hypothetical.

A few years ago I saw frequent signs from my social set that Tesla was considered a great innovator and a really cool company. The news has not been good the last year, and I haven't heard any sentiments like that in a while.