[FelixP]

>Really the reason to use kickstarter.com is as an advertising platform. I'm not really sure if having their audience as well as our own would have benefited us in this case or not.

I would also point out that Kickstarter acts as a trusted escrow service that will refund people's money if the project doesn't hit its funding targets.

[Negitivefrags]

That is a great reason to use it as a backer, but when I said "use" I was referring to it for project creators.

I think most project creators would prefer to get the money instantly if they could do it without hurting the formula that makes kickstarter so successful. The escrow part of it being important so that customers not worry about backing a loser.