[MBCook]

Reportedly that’s the answer they got in focus groups when they tried to figure out why it failed.

4 > 3.

[ckw]

So why didn't they start selling 1/5 pounders?

[zo1]

Quarter and pounder rhymes so rolls off people's tongues.

Fifta-Pounder?

Fifth-Pounder?

Five-Pounder?

For all we know, marketing vetoed it cause they were lazy.

[euroderf]

How 'bout a five-ouncer ?

Or would that suffer by seeming microscopic when listed close to "32 ounce" drinks ?