[dymk]

Incorrect

[voisin]

You can’t anonymize the data first?

[dymk]

Nope, it’s not like A/B testing a button color on an ad; it’s medical history

[NerdiDotOrg]

You can anonymize data. If it's not able to identify the real person, it's allowed.

[dymk]

Data which can be tied back to someone's purchase history is by definition not anonymized