Also that consumers are increasingly aware of how atrocious the American diet is and want to eat food that's made out of food, not just endlessly processed nutrient-void corn covered in fucking sugar.
Presumably they're looking at comparable shoppers before and after one starts Ozempic during the same time period. Or are you implying people are starting Ozempic to avoid buying food?
I’d suspect it has something to do with signing up for an Ozempic discount card (which many people did / still do). Pretty sure they’re allowed to sell that data (their privacy policy seems to allow as much).