[FreakLegion]

I'm not a big fan of the word either[1], but hackers are interested in more than just technology, if by technology you mean circuit boards and code and the like. Pretty much anything can be hacked, including UI and A/B testing[2].

1. It's a little too self-congratulatory, like people who call themselves poets. In the words of Louise Gluck: "'Poet' ['Hacker' for our purposes] must be used cautiously; it names an aspiration, not an occupation. In other words: not a noun for a passport."

2. #7: http://www.catb.org/jargon/html/H/hacker.html