[vm]

The lack of data surprises me. It reads like the author has a vendetta against this brand.

They say that Air Jordans are “deflating” because auctions end at the low end of their estimated ranges, though still setting records for sneakers. All asset prices were inflated during zero-interest rate policy, and have fallen since then. What makes Air Jordans unique?

Showing sales data for Air Jordans would go further to making this point, and comparing that to Nike or sneaker sales overall, but they don’t offer that data or analysis.

Edit: This site says that Jordan show sales were $6.6B in 2023, up 30% annually. This Atlantic write up seems misguided, if that data is accurate https://runrepeat.com/jordan-shoes-statistics

[mp05]

You don't need data when you're just a "macro thinker" that goes with your gut.

[brogrammernot]

Completely agree. Friends who work in the shoe trade industry also say it’s nonsense.

Jordans have been and continue to be one of the most sought after shoes for people’s collections.

Edit: yes, it’s wild but there’s a market for collectible shoes and if you google around you can see how lucrative it is for folks

[garbthetill]

i have to disagree, there was a point between like 2013-2021 where every jordan 1 ,4 and certain 11 & 3's would resale for an arm & a leg. Attempting to get a pair for retail was a nightmare from long queues to sneaker bots making it humanly impossible to pick up a pair

now its possible to get most jordans close to retail price in the resale market or pick them up at retail as demands for most jordans is gone, unless its some crazy collab

[moltar]

Exactly this. This market is so hot there are bot rentals that cost $1,000s/mo to run and a whole black market of AWS accounts with 25-100K credits to run those bots to “cop a drop”.