[Someone]

> Multiplatform apps obviously multiply that burden

They also multiply the number of potential customers, so I don’t see that being a problem.

> with some platforms being more problematic than others

That _is_ part of the problem. As a developer, you have to compare your programming effort with expected revenues, so if a platform is “more problematic”, you’d only develop for it if you expected to get more revenue from it (either by getting more customers, by getting each customer to pay more for the product, or, sometimes, by getting more revenues on other platforms because you also support this one)

[jwells89]

> They also multiply the number of potential customers, so I don’t see that being a problem.

This is something I believe requires some research, because each platform is a bit of a different market. Point in case, the market for Magnet exists only because macOS has no Aero Snap type system built into its window management — a utility like it probably wouldn’t sell enough copies to justify Windows or Linux ports.

There’s plenty of software where multiplatform makes sense, but it’s not certainly not universal.