[mattlondon]

Um isn't it completely obvious that this is about local history?

Let's say that you are using the internet to "buy your wife some jewellery". You want to be sure that she won't see your search history for "jewellery" or visiting "jewellery" websites.

It is perfect for that. Anyone who thought this somehow made them anonymous on the internet is probably the sort of person who thinks that wearing dark glasses or growing a beard is going to let them hide from the police too.

[brandensilva]

I don't think the average user understands that but for us more tech driven folks we've known this for ages and probably take it further with VPNs and not using Chrome at all for any serious privacy searching where we want to avoid cookies saving, advertiser fingerprinting, DNS and ISP tracking, etc.

[andromeduck]

If you can sign in accross sites in incognito, there's clearly some tracking going on.