[Ukv]

I think wording like "browse the web privately", the disguise icon, and the name of "incognito" can very easily suggest that the purpose is hiding your identity from websites.

[notyourwork]

Reminds me of Tesla full self driving. It’s not really fully autonomous but we will call it that anyway.

[WhackyIdeas]

I’d go further - people would think it meant that not even Google would be recording their browsing.