Are you relatively tech savvy though? This was also obvious to me but I develop web apps for a living. It may likely not have been very obvious to others.
Tech unsavvy users probably don't know what that tracking thing is, that's if they are aware of its existance. In fact, even people who are familiar with computers often get it wrong.
Incognito mode always had a rather clear explanation of what it is about. It is somewhat complicated to those who are completely new to it, so I guess it can be misinterpreted, but I see nothing misleading in the explanation. Also, Chrome is not the only browser with that kind of feature and they are all essentially work and are presented the same way.
That some browsers tie it to some kind of tracker blocker actually make things even more confusing because on one hand you have "private/incognito/whatever" tell you that websites can still track you (because it is not what it is designed to do), and then, just below, you have a tracker blocker. So what is really blocked?
Incognito mode always had a rather clear explanation of what it is about. It is somewhat complicated to those who are completely new to it, so I guess it can be misinterpreted, but I see nothing misleading in the explanation. Also, Chrome is not the only browser with that kind of feature and they are all essentially work and are presented the same way.
That some browsers tie it to some kind of tracker blocker actually make things even more confusing because on one hand you have "private/incognito/whatever" tell you that websites can still track you (because it is not what it is designed to do), and then, just below, you have a tracker blocker. So what is really blocked?