How do you resolve that with the fact that the same hundreds of engineers doing boring engineer stuff nearly bankrupted the company before they brought Jobs back?
Some of the groups that kept Apple alive were also among first to axe.
What Jobs did fix (and some claim it was due to getting bitter pills few times before returning to Apple), was to play on the feelings when you buy apple gear. And that you stopped being important the moment you paid, though some support orgs were on life support until income stream became just too stable to worry.
What Jobs did fix (and some claim it was due to getting bitter pills few times before returning to Apple), was to play on the feelings when you buy apple gear. And that you stopped being important the moment you paid, though some support orgs were on life support until income stream became just too stable to worry.