[msabalau]

Indeed. Google was already "won". Anything more in the mobile space is just a cherry on top.

Even with tablets, Google is far better off with there being two players successful in this space, rather than it being just Apple and irrelevant "also rans" from Samsung, etc. Given the understandable lack of carrier interest in subsidizing tablet marketing, Amazon stepping up to the plate is probably the most cost effective win Google could hoped for.