[dave78]

I had XM (before the Sirius merger) and cancelled it >10 years ago. The process was difficult enough that I would never even remotely consider signing up for them again. If it had been more painless, I may have resubscribed at some point. Instead, they've completely poisoned their brand with me permanently.

I've heard enough horror stories about other classes of subscription-type things (gym memberships, newspaper subscriptions, etc.) that I don't even consider signing up for those - entire industries that I write off because of bad behavior when it comes to cancelling subscriptions.

I always wonder if companies think through the consequences of their aggressive "retention" efforts.

[AlexandrB]

> I always wonder if companies think through the consequences of their aggressive "retention" efforts.

Probably not beyond the next quarterly results.