[aleph_minus_one]

> Bootstrapping social tech ain’t easy. Expectations that this tech is free, plus the immediate need for support and safety for general populations

Start with and focus on an audience that has different expectations than the general population.

[BeFlatXIII]

Remember when The Face Book was for college kids only and GMail was invite-only? That's how to start.

[aleph_minus_one]

These are indeed possible examples.