[urbandw311er]

I think it’s fair critique for the post to focus on the VC (not angel) investment — the expectations of VCs and pressure to deliver a profit could easily have been a significant factor in the decision made by the CEO to focus on substantial revenue growth.

[reso]

But did they ever even cover their costs? If a business is stable for its current size, and then VCs push you to grow and that kills the company, then yes, that company was killed by VC pressures. However, AFAIK, ello never made much money at all, which is the most proximate reason they failed.