If such a scheme we're to compensate content creators there'd have to be some way to determine how to slice up the revenue for them. Hits and data is one way.
Your ISP probably already does that - at least re sites visited and data used.
They might try, but I tunnel all my traffic out anyway. In your proposal, my tunneling behavior would be morally equivalent to piracy. I don't think it's the world I want to live in.
Canada does something similar with cassette tapes and blank CDs; essentially pre-convicting the entire nation of copyright infringement and collecting punitive fees up front. I'm betting it didn't keep anyone from going hungry.