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by Workaccount2 887 days ago
Android was much more competitive with iPhone back then, as social circles hadn't yet solidified around one platform. Google was also still widely praised back then as an innovative leader. BB had lost enormous market share by 2012, it was too late.

All google had to do was make an iMessage clone, probably even could have made a better service back then, and make it the default on all android phones. Suddenly Google would have had a powerhouse feature for the main thing phones were used for in 2012: communication.

But instead Google decided to leave SMS default and instead toy around with their stupid a/b model that nobody ended up using anyway.