[salynchnew]

It depends on the audience. If the PR isn't working on you, it could be bad... but in this case, I think it is just that you're not the target audience.

As you note, it's very well researched. The problem is that "good" research showing the negative effects of climate changes has been around for decades, but simplistic disinformation that argues either 1) we can ignore the science or 2) we can take our time has been winning in terms of awareness and public opinion for all that time. The challenge is to make the direness of our situation understandable enough so that people will feel compelled to take action NOW, rather than sooner... or later.

[SpicyLemonZest]

But is this kind of messaging effective even on those terms? I'm fairly informed about climate issues, and I have no idea what action the source article is calling me to take.