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by _fat_santa 889 days ago
The issue I always saw with a Spirit / JetBlue merger is while JetBlue offers "low cost", Spirit occupies the "ultra low cost" niche, and a merger between the two would very likely mean the elimination of the "ultra low cost" segment to places Spirit operates. I feel like this is a great opening for Frontier to come back and try to buy them again, and some have said that deal would be approved, because Frontier operates in the same "ultra low cost" niche that Spirit operates in.