[_factor]

It’s almost as if mentioning it, you’re implying that the majority of businesses close to you are not inclusive. If this is the case, go ahead and mention it to stand out.

Otherwise you’re just trying to get brownie points in how cool and progressive you are while solving your imagined problem.

[ryandrake]

I don't get how it's any different than hanging a big sign outside that says "We love to serve truckers and bikers!" It's just marketing/positioning. What makes one "brownie points" and the other not?

[underlipton]

Do we apply the same standard to brands that position themselves as patriotic? If not, it seems that the positioning is less of an issue to certain people than the position.