[willsmith72]

if that were true then

1. they wouldn't have to fight so hard to keep their not-monopoly

2. the app store would be operating at-cost, with no margin

i think everyone agrees they have a margin, the question is how much. right now i think apple could make a profit with a 10% of revenue, and most likely at 5%. now they've done the hard work of creating an entire market, and invested huge sums to get there, so maybe they deserve a markup on that

but that's the beauty of startups and capitalism. a new product can skip steps, learn from your mistakes, work without your tech debt and bloated organisational dysfunctions, and disrupt your industry. it happens in every industry, and no company is immune. apple will fight to keep things as-is with everything they've got, but capitalism will win.