[jknoepfler]

One imagines it's the term "nascent" which is an obsolete/anachronistic descriptor for a chemical substance. It would be a little bit like using "caloric" (a substance once postulated in order to explain heat) or "luminous ether" (a medium once postulated to explain propagation of light) in an ad pitch.

Not to give anyone any ideas....

(To be maximally clear/fair, all three of these concepts were part of healthy scientific discourse at one period of time, but have since faded into obscurity. That said I don't know that "nascent" anything was ever demonstrated to have health benefits, at least in virtue of its purported nascence).