[naval]

Business Development.

[neolefty]

Still not getting it -- how do you do business development via APIs?

[sajid]

In the past you got distribution by making deals with partners. Now you get distribution via APIs (think Facebook and Apple).

[MortenK]

An API is still an application programming interface right? What kind of distributon / business development are we talking about here? And how can it possibly be conducted through an API?

[_pius]

You don't have to wine and dine Facebook's business development team to get the user actions in your app syndicated on Facebook, you just use their API to do it yourself.

[MortenK]

The definition of business development here being actions done by users in an app, showing up on facebook?

[_pius]

You asked about distribution and that's an example of distribution.

http://www.businessinsider.com/growth-hackers-are-the-new-ma...