| Your inlaws had the best information in '97 and wealth of knowledge about specific products but the right entrepreneur might see it differently these days. (e.g. your inlaws could sell out and get into another business because their brand still had value) I went to Best Buy to buy a microwave oven last weekend and noticed that all the microwaves: (a) had a Proposition 65 label (see https://www.mychemicalfreehouse.net/2023/06/why-most-applian...) or (b) were made in China. Had any microwave been different on front (a) or front (b) it would have been shortlisted in a second. Instead I had to compare a number of twisty little claims that all looked alike and face the strong temptation to buy the absolutely cheapest because it seems the $250 microwave could just as well burn out in two years. As for toasters my recollection as a kid growing up was that toasters were made of metal and could toast bread quickly. When manufacturing went to China I remember my mother-in-law buying several plastic toasters from Wal-Mart in succession that burned up within weeks. Eventually Chinese toasters became reliable at the expense of running at half the speed of old toasters which they countered by adding more slots. Today there are more concerns than ever about China's centrality in manufacturing so politics alone mean more consumers are like me and would be receptive to products which have a different origin (say Vietnam, Pakistan, Tunisa, etc.) particularly if this is coupled with a clear difference in quality, which I know is possible because of my history with toasters. It is so for toasters but also for other domestic appliances. If you could communicate that you're really different there is a frustrated consumer who would listen. |
I replaced my need for a toaster recently with a Breville Joule oven, and am quite impressed, I'd definitely buy one of their microwaves if I ever needed one.
[1]: https://atp.fm/560