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by sjfjsjdjwvwvc 891 days ago
Dominos has the best checkout experience I ever experienced online. Nothing can beat it IMO, at least nothing I came across.

Now they only sell (arguable mid) pizza, but when I order there it’s delightful (to use an overused 2023 marketing buzzword)

5 comments

They do a lot of interrupting the buyer with up-sell attempts. I'd have singled them out as notably bad, among fast food pizza chains, actually.
Interesting, which ones would be notably good in your opinion?

To be fair we don’t have many fast food pizza chains in my country, it’s mostly dominos and a few small ones (with abysmal online order experience)

Well, I was maybe a little unfair because the competitors have at least partially “caught up”, but at one point, of Domino’s, Pizza Hut, Little Caesars, Godfather’s, plus a couple online pizza store SaaS used by smaller local chains, Domino’s was the only one that would interrupt me to make me click “no thanks” to some offer or other before proceeding, including during checkout. Multiple times per order, in their case—they’d do it once or twice in the checkout flow, plus sometimes after adding an item to the cart. I dropped them from the “oops we failed at getting dinner ready, what can be delivered and is cheap-ish?” rotation for a while over it.

They’re still the worst about it AFAIK but more of their competitors now do that at least once an order now, too, so the difference isn’t as large.

Off topic: once worked at a company that built a "domino tracker" of some security service we were installing on customer hosts. The company spent more time and money on the tracker than the service installation. The installation tooling failed most of the time and threw errors out for "ephemerality". Good times.
Their regular round pizzas are ok, but now that PizzaHut is gone, the Dominoes pan pizza is my go-to.
Pizza Hut is gone?
Nope.

I worked in a Pizza Hut delivery place when I was in college. I just took my son back for a campus visit and yeah, 30 years later, its still there - same location and save a few minor changes, the building still has the exact layout. A testament to whoever laid out the original floor plan.

That's because they need you to hurry up and pay for the terrible pizza before you change your mind.

(I too eat Domino's on the odd occasion the app doesn't take long enough for me to change my mind).

In my city they used to have a 25 minute (!) click to door delivery guarantee. Extremely impressive.
baking on the delivery motor