[georgemcbay]

Seems like a nice idea but the name is confusing for gamer geeks who will immediately assume this has something to do with Markus Persson or Mojang.

[hornbaker]

My hunch: the intersection between gamer geeks and fitbit users is not a large one.

[eli-bryan]

agreed. that was definitely a concern, but the name seems to resonate with people (and short, monosyllabic domain names are scarce). maybe we'll post as "Other Notch" in gamer contexts...