It's darkly amusing that, at least for me and others on this thread, keeping the "GE" brand label is probably costing them sales. I also wouldn't even glance at a GE-branded home appliance if I were in the market, on the assumption it was cost-cutting trash, but if it's true that a different company has bought the brand and is making good stuff under it, now suddenly I might be interested. Which is the opposite of how buying the rights to a "classic" brand is supposed to work.
My 2020 GE dishwasher broke after less than a year, and they claimed it had been more than a year so I wouldn't be covered by warranty. Fortunately I had an email receipt, but it certainly soured me on anything labeled GE.
Haier has rebranded the top-of-the-line as "Café". My Café range has absolutely no GE branding on it. The most charitable interpretation I have for that is that they are looking to the future (2056) when their right to use the GE brand expires.
We needed a ventless dryer because the vent our dryer was using was incredibly illegal. The only ones sized for a family of 6 available in the US were GE branded. The thing works great, but I would have bought any other brand if it were available.