[napoleoncomplex]

It's lofty wording, but he does go on to explain it's not necessarily changing the world in a huge way that matters so much, just that changing the world in any degree is at the core of your motivation. Judging by their growth, Evernote helps a lot of people, it doesn't cure cancer, but it still helps by doing what it does.

Personally, I'd rather have successful entrepreneurs selling this story than saying it's all about making money, sailing on your yacht surrounded with beautiful women, sipping on champagne. It's incredibly idealistic, but I think entrepreneurship needs to attract incredibly idealistic people more than any other type.

For the record, I've never used Evernote (pen and paper does the task nicely), so the above assumption of Evernote helping people is based on their business results from the video, which would imply a useful product.